HAMBURG, GERMANY, July 09th, 2009

Brawn GP Formula One Team brings F1™ racing and real life winnings to iPhone and iPod touch

Brawn GP partners with Upstream to bring the first F1™ racing game to iPhone and iPod touch users that includes a chance to win a luxurious Mercedes SL Roadster

The Brawn GP Formula One Team is currently leading the 2009 FIA Formula One World Championship after the first eight rounds. To reach out to its fans and make the thrills of winning available to a wider audience, Brawn GP has teamed up with Upstream, to create the Brawn GP Racing Game for Apple’s iPhone and iPod Touch that includes a chance to win a luxurious Mercedes SL Roadster. The racing game is developed by leading iPhone games developer FISHLABS.



Brawn GP Racing players get a chance to drive the Brawn GP car to qualify on five imaginary, international circuits. The game features a track located in the city of London. Players can drive by landmarks such as Big Ben and Buckingham Palace while doing a qualifying lap around Hyde Park. Three additional tracks inspired by the most famous and challenging elements on the world racing circuit, such as Road America’s Carousel, Silverstone’s Copse and Monaco’s hairpin, will be made available as free updates throughout the 2009 season. Based on the advanced racing engine developed by FISHLABS, Brawn GP Racing offers the most realistic experience available on the iPhone.

But the thrills don’t stop in the game. As soon as users qualify on each track, they are ranked globally, and are awarded entries in the draw according to their rank – the faster they are, the more chances they have of winning. The contest will end at the precise time at which the winning car crosses the finish line in the last race of the season in Abu Dhabi on November 1, 2009. A draw will be held on November 12th and the grand winner will receive a brand new Mercedes SL. The contest is available to US, Canada and UK residents only.



Ross Brawn, Team Principal of the Brawn GP team said: “Brawn GP has had a fantastic start to the 2009 Formula One season which has been made possible by the hard work and dedication of our team. We want our fans to share the excitement of racing a Brawn GP car and become winners themselves. Partnering with Upstream and FISHLABS has allowed us to create a unique racing experience.”
Alexios Vratskides, CEO of Upstream said: “We’ve always wanted to take gaming to the next level, and take the thrills of gaming to the real world. Brawn GP Racing takes winning to the next level – from your iPhone and iPod Touch to the real world.”
Michael Schade, CEO of FISHLABS said: “We are very pleased to be chosen as the game development partner for the Brawn GP Racing iPhone game. Formula 1 is all about pushing the envelope, which is what we do at FISHLABS everyday.”



More information about the game and the contest, including its live global leader board, official trailer and download instruction, can found at www.brawngpcontest.com.

About Brawn GP Formula One Team
Brawn GP is based on a 15-acre site located at the heart of the UK’s motorsport valley and just a few miles away from the historic Silverstone circuit. For over ten years, the team’s headquarters in Brackley have been developed into one of the world’s leading Formula One facilities. Home to over four hundred and fifty highly-skilled employees and led by the multiple world championship winning experience of Ross Brawn, one of the best engineering minds in Formula One, the team has high expectations for its future and achieving success on Formula One’s global stage.

About Upstream
Upstream is a leading company in the mobile marketing space with operations in more than 40 countries. Its list of customers includes some of the largest Mobile Operators in the world (such as Vodafone Italy & Romania, TIM Italy & Brazil, Orange Spain, Comcel Colombia, Personal Argentina, O2 Czech Republic, TMN Portugal and Cosmote in Greece) as well as Brands and Media blue chip companies (such as Nestlé, The Coca-Cola Company, Shell, BSkyB and ESMAS). The company has 7 offices in Athens, London, Toronto (since 2008), Rome (since 2008), Bucharest, Mexico City and Buenos Aires (since 2009).
More information about Upstream can be found at www.upstreamsystems.com.

About FISHLABS
Based in Hamburg, Germany, FISHLABS Entertainment GmbH is the world’s leading developer and publisher of high-quality 3D mobile games. Founded in 2004, FISHLABS now employs a team of 30 people and is responsible for the development of over 20 high-quality games. FISHLABS’ game portfolio includes multiple award-winning in-house productions such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™, and Snowboard Hero™, as well as licensed productions of well-known brands like V-Rally® 3D, Star Wars™ – Imperial Ace 3D, Tony Hawk’s Downhill Jam™, and Gladiator™. The high quality of FISHLABS’ 3D mobile games is demonstrated by numerous awards, such as Best Mobile Game 2008 (Rally Master Pro™) and third-best mobile game 2008 (Snowboard Hero™) according to Pocket Gamer Analysis. FISHLABS is also the best mobile game developer of 2008 according to MobileGamesDB.

The in-house developed 3D game engine ABYSS® for mobile telephones with Java™, BREW™, Symbian™, and Windows® Mobile Technology, and iPhone and iPod Touch supports some 300 different end devices and sets new standards in terms of compatibility and performance. FISHLABS 3D mobile games are marketed worldwide by more than 160 well-known network operators such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, as well as directly via www.fishlabs.net. Furthermore, FISHLABS is one of the few providers to market their portfolio over Nokia N-Gage and Sony Ericsson PlayNow™.
For more information visit www.fishlabs.net.

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