Why Fishlabs?
Why is Fishlabs the right partner for you and the next mobile campaign for your brand?
What you are about to read may seem polarising at first, but we are convinced that we can prove to brands and consultants who are seriously dedicated to ‘mobile’ that we are a safe investment in your mobile future.
At the same time, we want to provide you with the framework of information you need to be able to make the right decision for the strategic orientation for your next mobile campaign. After all, we are in the same boat, because, with iPhone and iPad premium titles like Galaxy on Fire 2 and Rally Master Pro, we are our own customer.
Let’s take a look. What conclusions can we draw from the sections on the market and the tasks at hand? The mobile market is so fast and complex that clients can only be given serious advice if the consultant earns money in the same market with their own product. And that is exactly what Fishlabs has done successfully for over 6 years.
First hand experience
Originally, we only wanted to create on-line worlds that met our standards for content and technology. Over time, the necessity of properly marketing our own premium titles gave us the experience we can now pass on to our advertising customers in the project business. Thanks to initial requests by major brands, we moved from marketing our own mobile games through network providers, the Apple App Store, and directly through Sony Ericsson and Nokia to ad games.
Unique contacts
Has your mobile consultant advised you to rely completely on iPad and iPhone? Good decision! But another good question for you might be, ‘How do I find a way to work with NOKIA, the undisputed and still highly profitable number one in the mobile field? One current example: while today German television talks about almost nothing but the iPad, NOKIA has concluded a $ 2,000,000,000 contract with China Telecom. In comparison, Apple sold $ 300,000 worth of iPads on the launch weekend in the USA. We’ll let you do the math.
Fishlabs is one of only three developers worldwide whose games are pre-installed on the latest generation of NOKIA end devices. No other studio in our field has internationally comparable personal contacts with the major players NOKIA, Apple, and Sony Ericsson.
Quality
Fishlabs is a German quality developer with around 35 employees. Nevertheless, we contend with the international heavyweights to be the best mobile game studio in the world. How do we do it? How can a small, highly-specialised company hold its own in the global shark tank? There is only one answer. Experience, quality standards, reliability, and a passion for our products – mobile games and consultation at the highest international level.
Expert knowledge
Fishlabs is not only an experienced developer, but also a global player. We draw our knowledge from international experience and a regular presence on international panels and at developer conferences. For this reason, Fishlabs is also frequently quoted in the press.
What channels should be used to communicate the advertising message? More specifically, how does the advertising message get on the mobile phone? The answer to this and other important questions from the mobile market demands expert knowledge. What does that mean? Only when your consultant has experience marketing their own products in the mobile market can they credibly advise on what your own strategy in the market should look like. That kind of knowledge can’t be gained from books or the Internet – it is rooted in our years of international experience in the project business and the marketing of our own premium titles.
In-house expertise
We can offer you all critical services in-house, thus guaranteeing uniform quality: from consulting, strategy, and conception to technical implementation to evaluation and long-term support of your campaign.
The subject of evaluation is often minimised or ignored. Certainly, the evaluation of who is using exactly what, when, how often, and where is an integral component of your expectation of an application for your brand. We provide that with our in-house technology: detailed usage statistics, listed by country, device, and other characteristics which are relevant to your mobile campaign.
But there is more here than just the quality and availability of our in-house technology. Your mobile consultant may reply that usage statistics can also be realised through third-party analysis tools with no trouble. Unfortunately, this ignores an important point in state-of-the-art development. With the introduction of the new OS 4.0 operating system, Apple has prohibited the use of any third-party analytical tools. A customised solution from a partner such as Fishlabs, who can perform the integration of the appropriate technology, will be indispensable for a technically and legally secure solution.
Vision
Mobile means keeping an eye on the essential, today and in the future. Your mobile consultant has certainly already informed you of the coming auction of LTE licences in Germany. The expected hype is reminiscent of the days before UMTS. While VDF, TMO, O2, E-Plus, and others counter-bid each other to the skies, Fishlabs is already developing games and applications for 4G. A courageous decision? Hardly. Merely a decision which is, in turn, based on experience and the real contact with mobile markets, decision-makers, and users worldwide.
The next time your agency tells you something about mobile games and mobile marketing, ask when the last time they were on a panel internationally was. An office in a major German city and a computer with Internet access is not enough to assess the market.
Beyond service
Fishlabs is a highly specialised partner in the field of smartphone games. We not only develop individual aspects of your project within your guidelines, we also pay attention to everything that is important for your project – and think ahead for you. Alongside programming and graphics, we also concern ourselves with the correct wording, country selection, and every aspect that is relevant to the success of your mobile project. We not only develop according to your guidelines, but also anticipate for you, because we are used to doing so in the work on our own titles. Our work doesn’t end with the coding. We don’t leave you alone with important questions about your campaign, such as questions of fragmentation.
That is also the reason many of our major customers now speak with us directly and trust us with the comprehensive care of their mobile campaigns. We speak the language of the new customers, and, as a developer and marketer of our own premium titles, we are best able to recognise and implement your needs. Thus the additional hiring of a conventional agency is often superfluous, saving time and money, both of which can better be used elsewhere.
No conventional agency or developer studio bundles a similar range of services, similar success, or can demonstrate similar contacts and experience.