„Mobile First!“ – Eric Schmidt, CEO of Google
Unless you’ve been living under a rock, you are well aware that the iPhone and other smartphones have turned the ‘mobile’ phenomenon into a medium in its own right, which is now the focus of the 3-screen media landscape. Mark Reign (Epic Games; Gears of War) recently described mobile telephones as ‘the consoles of the future.’ Neither TV nor the Internet PC can hold their own against the mobile phone in terms of innovation, range, intensity of use, and emotion. Apple, Microsoft, Google, and even Nokia, still the world’s largest mobile phone manufacturer, are the engines driving this rapid development.
New rules for brands!
The consumer is king! Although it may be unpleasant giving up fondly held habits, the iPhone and the like, as well as social networks like Facebook, have triggered the second digital revolution, turning the rules for contemporary marketing on their heads. It’s no longer about penetration or sending a message. On the contrary. The only thing that matters is relevance. Customers vote with their feet, and things they don’t like are punished mercilessly and vanish without a trace. But those who know how to generate enthusiasm for themselves and their products will soar to viral heights and can become a rock star in a matter of days – I like! more
He just wants to play
Games are just for pimply teenage boys; the usual cliché. Wrong! At 65 % of the over 4 thousand million (!) downloads on the iPhone, games are the most popular category. Studies confirm it: there are players from four to 64, in every social class, both men and women, and everywhere and at any time. Driven by our inherent curiosity, we discover our real environment and learn to understand the world through play; we want to measure ourselves against others and be successful at Vanity Fair. Isn’t life itself a game? Exactly! That is why there is no better way to get the attention of customers and to form a lasting bond with them. more
Success has only one father, failure has many
Although games are recognised today as an art, creating them is not; but neither is it a science. Rather it is a creative skill best left to professionals. Best of all to those who present themselves and their work every day in the brutal competition in the various app stores, on a wide variety of platforms, in countless viral channels, and are subject to the constantly changing market rules. The number of downloads and stars is the new measure of things. We’re happy to use that yardstick. more